Marketing is more competitive than ever, with thousands of ads bombarding consumers every day. Brands are constantly fighting to stand out and build genuine connections.

UGC is one of the more authentic ad formats. Using real people. Telling “Real Stories” about their experience with the business.

It is super relatable. However, it is super time-consuming to put together. AI allows for videos to be churned out super fast. Using pre-created avatars. You can simply insert a script & have a super-real avatar reciting the exact script you created.

Let’s dive a little deeper…

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What is AI UGC?

‍AI UGC (User-Generated Content) brings the power of authentic, relatable content to brands by replacing traditional creators with lifelike AI avatars. Instead of coordinating with real people, brands can now create dynamic, user-styled videos using AI, enabling them to produce consistent, engaging content faster and at scale.

I mean...Just take a look at this video made with Arcads AI

(You can do the same in just 2 minutes with Arcads)

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How AI has changed UGC

AI is revolutionizing UGC (User-Generated Content) marketing by streamlining the process and lowering costs. With AI-driven tools, brands can now create high-quality, authentic content faster and at scale.

AI avatars eliminate the need to coordinate with real creators, removing the typical back-and-forth and saving both time and resources. Bulk production is also now possible, allowing brands to generate multiple content variations instantly, test different angles, and engage more effectively with their audience. This shift enables marketers to focus on strategy and creativity, while AI handles the heavy lifting of content creation.

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1. Faster Content Generation

AI eliminates the back-and-forth with UGC creators, allowing brands to produce high-quality content without the logistical headaches. No need to wait on creators or manage endless revisions—AI-powered tools like Arcads generate authentic UGC faster than ever, putting you ahead of the competition.

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2. Test More Ads, More Quickly

With AI UGC, marketers can test a higher volume of ads in a fraction of the time. The ability to rapidly create diverse, targeted content means you can experiment with different messages and formats, optimizing what works without the delays of traditional UGC production.

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3.Cost-Effective Content Creation

AI UGC is far more affordable than working with actual UGC creators. For brands with tight budgets or startups looking to scale, this means staying competitive without breaking the bank. You can now create engaging, authentic ads at a fraction of the cost.

‍One of the craziest parts is accessibility. Not even a year ago, creating realistic avatars requires a fairly high degree of technical skills. Training and prompting LLM’s. That’s not the case anymore. Your average Joe can now whip up incredibly realistic AI UGC videos within a few minutes.

How is that possible? I was wondering the same until I was introduced Aracds - which is an AI Video Generator aimed at creating highly realistic UGC videos.

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Arcads as an AI UGC Video Generator

AI is changing the way brands approach User-Generated Content by automating key processes and making high-quality content more accessible. UGC-style videos are one of the leading ad formats across multiple niches, brands and industries.

‍However, they were also more costly and time-consuming. As it requires real humans, to create videos. At least, It used to. Arcade uses AI to create videos based off of a wide array of Avatars.

‍‍Which gives you the benefits such as…

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1. Speedy Selection of Actors

One of the standout features of Arcads is its ability to help marketers swiftly choose from a wide variety of AI avatars. You can filter actors by specific characteristics, including:

• Gender (Male, Female)
• Age (Young, Middle-aged, Senior)
• Ethnicity and Skin Tone
• Backgrounds (Casual, Professional, Outdoor)

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This level of precision allows you to target your audience more effectively, creating content that feels personal and tailored.

 Instead of waiting for a casting process or dealing with the logistics of real-life shoots, Arcads enables you to choose and customize avatars in minutes, allowing for rapid content creation at scale.

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2. Testing Multiple Scripts with Speed

In traditional UGC campaigns, testing different angles or variations could be time-consuming and costly. Marketers had to write, film, and edit each variation, waiting days or weeks for results. Arcads changes the game by allowing you to speedily test different scripts in real time. 

Whether you want to try a promotional angle, focus on emotional storytelling, or highlight specific product benefits, Arcads’ AI helps you quickly create multiple versions of UGC.

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By using AI, marketers can experiment with different tones, wording, and approaches without waiting for new shoots or manual edits. 

This fast testing process allows you to gather insights and optimize campaigns more efficiently, helping you determine which messages resonate best with your target audience.

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3. Maximizing Your Marketing Dollar

Creating UGC has always been resource-intensive, especially for smaller brands with limited budgets. Traditionally, UGC required hiring content creators, organizing shoots, and paying for editing—all of which adds up. 

AI-powered tools like Arcads drastically reduce these costs by automating the content creation process.

With Arcads, you don’t need an entire production team. AI handles everything from script generation to video rendering, enabling you to create high-quality UGC at a fraction of the traditional cost. 

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This allows brands, especially startups and smaller businesses, to remain competitive without breaking the bank. You can create more content, test more ideas, and reach more people for less money, making your marketing dollars stretch further than ever before.

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How You Can Create AI UGC Today...

Arcads makes it easier than ever to create high-quality, realistic UGC videos at a fraction of the time and cost.

By utilizing AI avatars, you can quickly customize content that resonates with your audience, test multiple variations in real-time, and maximize your marketing dollars. Whether you're a startup or an established brand, Arcads' AI-powered platform offers a fast, scalable solution to elevate your ad campaigns. Ready to see the difference AI can make for your UGC?

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Try Arcads today and start creating impactful content in minutes!