User-generated content (UGC) is transforming the way brands connect with their audience. With AI-powered UGC tools like Arcads, marketers and startups can now create high-quality, authentic content for Facebook Ads without spending a fortune.

 This is especially useful for those who are just getting into the game with limited budgets—AI UGC helps them stay competitive, scale quickly, and engage with customers in ways that were previously only available to larger brands.

Let’s break down how AI UGC can supercharge your Facebook advertising strategy.

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Why AI UGC Matters for Facebook Ads

Facebook Ads are highly competitive, and UGC has become one of the top-performing ad formats. Consumers trust content from other users more than polished brand ads, making UGC a powerful tool for driving conversions. 

Traditionally, creating UGC meant paying agencies or spending significant time sourcing content from real customers. But now, with AI UGC tools, marketers can produce authentic, relatable content fast and affordably.

How Arcads Creates AI UGC Videos

Arcads makes AI-powered UGC creation incredibly simple. With a user-friendly dashboard, you can either write your script from scratch, transcribe it from existing content, or choose one of our ready-made templates.

But here’s the game-changer: you don’t need to spend hours on scripting. Arcads' AI tools can auto-generate video scripts based on your product’s URL, saving you time and effort. Once your script is ready, you can select from over 40 AI avatars to bring your content to life.

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Creating UGC Ads - Step By Step

Arcads simplifies the process of creating AI-powered UGC, allowing you to produce high-quality, relatable content in minutes.

Here’s a step-by-step breakdown of how to use the platform:

Step 1: Create Your Script

The first step to creating your UGC ad with Arcads is developing your script. This is where you capture the key points that will resonate with your audience.

• Define Your Goal: Start by identifying the objective of your ad. Are you promoting a new product, running a limited-time offer, or building brand awareness?
• Know Your Audience: Think about who your target customer is. What are their pain points? What solution does your product or service offer? Tailor the script to address these concerns directly.
• Focus on Benefits: Highlight the specific benefits of your product. For example, if you’re selling a skincare product, focus on the results customers can expect—clear skin, reduced wrinkles, etc.
• Include a Call to Action (CTA): End the script with a strong CTA. Whether it’s encouraging users to make a purchase, sign up, or learn more, a clear CTA drives engagement.

If you’re short on time or ideas, Arcads offers AI script generation based on your product’s URL. This feature automatically creates a script tailored to your product and audience, cutting down the effort significantly.

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Step 2: Select Your AI Actor

Once your script is ready, it’s time to select the perfect AI avatar to deliver your message.

• Actor Selection: Arcads offers a diverse range of over 40 avatars to choose from. You can filter your options by characteristics such as:some text
  • Gender (Male, Female)
  • Age (Young adult, Middle-aged, Senior)
  • Ethnicity (Choose avatars that align with your brand image)
  • Background (Select from various backgrounds such as neutral, professional, or casual settings)

Choosing the right avatar is crucial to ensuring the content feels authentic and relatable. If your target audience is young adults, opt for a younger actor in a more casual setting. For a business-focused audience, a professional avatar might be more appropriate.

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Step 3: Customize Filters and Voice

Arcads allows you to fine-tune the presentation of your ad. You can customize your selected avatar further by adjusting:

• Voice Settings: Select from a range of voices that suit your brand’s tone—friendly, professional, or authoritative.
• Facial Expressions & Gestures: Add natural gestures and expressions to make the avatar more engaging and lifelike.

This level of customization helps ensure that your avatar matches the tone of your script and resonates with your audience.

Step 4: Finalize and Generate the Video

Once you’ve customized your avatar and script, you’re ready to generate the video. Here’s how the process works:

1. Click ‘Generate’: After finalizing your selections, simply click the ‘Generate Video’ button.
2. Wait for Processing: The video takes approximately 10 minutes to render.
3. Email Notification: You’ll receive an email notification when your video is ready for review.

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Step 5: Review and Download Your Video

After receiving the notification, log back into your Arcads dashboard to view the completed video.

• Review the Video: Watch the video to ensure the content aligns with your expectations. Double-check the script, avatar performance, and any other details.
• Download and Share: Once satisfied, you can download the video file in your preferred format. Use it across your social media channels, including Facebook Ads, Instagram, or YouTube.

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Step 6: Track Performance

After deploying your UGC ad, monitor its performance. Use Facebook’s ad manager or your platform’s analytics to measure key metrics like engagement, click-through rates, and conversions. Based on the performance, you can always iterate your ads by going back to Arcads and tweaking the script or avatar.

Benefits of Using AI UGC for Facebook Ads

1. Scalability

With AI UGC, you can generate a wide range of content quickly, allowing you to scale your campaigns without exhausting your resources.

2. Cost-Effectiveness

By automating content creation, AI UGC tools cut down on the costs typically associated with video production and ad creation.

3. Enhanced Engagement

UGC is inherently more relatable and trustworthy than traditional ads. AI-generated UGC mirrors this authenticity, resulting in higher engagement rates.

4. Improved Targeting

AI can optimize content for your specific audience, ensuring your ads reach the right people at the right time.

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The Power of UGC in Driving Conversions

UGC isn’t just another ad format—it’s one of the most effective ways to build trust and influence purchasing decisions. A significant 70% of consumers consider UGC reviews or ratings before making a purchase. 

In fact, 41% of them will read four to seven UGC reviews to gain insights into a product. Even more telling, 93% of customers believe user-generated content is very helpful when deciding what to buy.

Whether you’re an e-commerce brand, a SaaS business, or a service provider, incorporating UGC into your Facebook Ads is a surefire way to boost trust and drive conversions.

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