In 2024, AI is changing the game for advertising. It’s faster, cheaper, and makes creating high-quality ads easier. 

From AI voiceovers to full UGC-style videos, tools like Arcads are helping marketers produce content quickly, without the hassle of traditional methods. 

Let’s look at how AI is used in advertising and how you can use it to your advantage.

How is AI Being Used in Advertising?

Artificial Intelligence (AI) is transforming the way marketers create and deliver ads. From AI-generated voiceovers to fully produced videos, tools like Arcads are making it easier than ever to churn out high-quality content at scale, faster and cheaper than traditional methods. 

AI eliminates many of the time-consuming tasks that once slowed down production, allowing brands to engage their audiences with compelling, data-driven ads.

Let’s dive into the three most common ways AI is being used in advertising today.

‍

1. AI UGC Content with Arcads

One of the most exciting applications of AI in advertising is the ability to create User-Generated Content (UGC) using platforms like Arcads. 

Traditionally, UGC required working with real people—reaching out to creators, managing communication, and handling edits. With Arcads, AI-generated UGC can be produced in minutes using realistic avatars that mimic the look and feel of real users.

Here’s how it works:

- AI Avatars: Arcads allow you to select from a library of customizable AI actors. You can tailor their appearance and style to match your audience demographics.

‍- Scripts: Simply upload a script or use Arcads’ built-in AI tool to generate one based on your product or service.

‍- Voice Options: Arcads provides various voice options, allowing you to select the right tone for your message. Once you’ve customized your avatars and script, you can generate videos that look and feel like authentic UGC—all without the logistical hassle of traditional UGC.

AI UGC saves time, cuts costs, and allows marketers to quickly test multiple ad variations, optimizing for the best-performing content.

2. High-Quality Copy & Scripting with ChatGPT

Crafting ad copy is an essential part of any marketing campaign, but waiting for a copywriter to deliver a draft can slow down the process. Enter ChatGPT—an AI tool that can generate high-quality copy in seconds with just a few prompts.

Here’s how ChatGPT works:

- Prompt Input: With a well-crafted prompt, ChatGPT can produce copy tailored to your product or audience. Whether it’s a video script, social media post, or ad headline, the AI generates compelling content that rivals the work of experienced writers.

- Time-Saving: Instead of waiting days for a draft, ChatGPT allows marketers to generate and refine their copy quickly. This makes it easier to test different messages and adjust content based on performance.

By leveraging ChatGPT, even someone with no writing experience can elevate their content to a professional level, producing engaging copy that resonates with their audience.

3. AI Voices with ElevenLabs

Voiceovers are a crucial element of video ads, but hiring voice talent can be costly and time-consuming. ElevenLabs is an AI tool that simplifies this process by generating realistic AI voiceovers.

Arcads, powered by ElevenLabs, takes this even further by allowing you to add visual elements to your videos, making it a comprehensive solution for creating UGC-style ads.

Here’s how it works:
- Custom Voice Selection: ElevenLabs allows users to choose from a range of voice profiles, each with different tones, accents, and styles. You can even adjust the speed and pitch to match the tone of your ad.

With Arcads, these voiceovers are seamlessly integrated into videos, giving you the ability to craft both the audio and visual components in one place.‍

- Script Input: Simply input your script, and the AI will generate a voiceover in seconds, making it easy to create professional audio content without needing to hire a voice actor.

The combination of ElevenLabs' voice technology and Arcads' visual tools enables marketers to produce high-quality, ready-to-use video ads faster, test different variations, and maintain control over the final product.

‍

How to Get Started

Getting started with AI in advertising is simpler than you might think. Tools like Arcads streamline the entire process:

Sign Up: Head to Arcads and sign up for a free account. The platform is user-friendly and requires no technical skills.

Generate Scripts: Use ChatGPT to generate a script for your ad. Simply input a few prompts, and ChatGPT will deliver a high-quality script in seconds.

Use the intuitive layout to easily plug your script in.

Create AI UGC: Upload your script to Arcads, where you can choose from a wide range of AI-generated UGC actors and voice options. You can choose from over 40+ AI Avatars on Arcads dashboard. Selecting from criteria such as age, skin tone, background etc.

You are also able to customise the voice and sound quality of each avatar once it is created.

Wrapping It Up

AI is revolutionizing advertising by making it easier and faster to create high-quality content. Whether you’re using Arcads for AI-generated UGC, ChatGPT for copywriting, or 11 Labs for voiceovers, AI tools are empowering marketers to deliver better content, more quickly, and at a fraction of the cost. 

With these tools, even small businesses can create professional-grade ads that stand out in the crowded digital space. 

Ready to dive in? Get started with Arcads today and see how AI can elevate your advertising game.

‍