Black Friday and Cyber Monday (BFCM) are prime opportunities for businesses to maximize their sales and attract new customers. With the right advertising strategy, brands can capitalize on this high-spending period by delivering compelling, high-converting ads.
AI-generated UGC (User-Generated Content) ads are transforming how marketers approach BFCM campaigns—combining authenticity with speed and efficiency.
In this article, we’ll explore how to create viral AI-generated UGC ads for BFCM and why it’s crucial to prepare early.
What is BFCM?
BFCM, or Black Friday and Cyber Monday, is one of the largest shopping events globally, often marking the start of the holiday shopping season.
It's a time when consumers hunt for the best deals, and brands compete to attract their attention with exclusive offers, limited-time discounts, and irresistible promotions.
Why Being Prepared with BFCM Tailored Ads is Important
Having a well-prepared ad strategy for BFCM is vital. This shopping season represents a significant opportunity to drive sales, attract new customers, and boost brand visibility.
Marketers need to ensure their campaigns are tailored specifically for BFCM to make the most out of this shopping period.
(Yes, This video was made by Arcads)
Why AI UGC is a Great Format for BFCM
AI-powered UGC combines the trust of real customer experiences with the speed and scalability of AI. Consumers still rely on authentic content, but with AI, marketers can create personalized ads quickly and efficiently—perfect for the fast pace of Black Friday and Cyber Monday.
AI UGC allows brands to test offers, bundles, and deals within minutes, unlike traditional UGC, which is slower and harder to manage. This quick turnaround helps brands stay agile during time-sensitive BFCM promotions, making AI UGC a powerful tool for scaling campaigns.
Create High-Performing AI UGC Ads for Black Friday
AI UGC ads can help you scale quickly and efficiently during Black Friday and Cyber Monday. Here’s a step-by-step guide to crafting high-converting ads using AI-powered user-generated content.
Step 1: Script Creation for AI UGC Ads
A strong script is the foundation of any successful UGC ad. Start by creating a compelling hook that grabs attention in the first 1-3 seconds. Use tools like ChatGPT to generate scripts based on high-performing ad copy, focusing on the problem your product solves and how it benefits consumers during the Black Friday season.
Step 2: Select Your AI Avatar
Once your script is ready, use Arcads to choose from over 300+ AI avatars that resonate with your target audience. Customize avatars based on gender, age, ethnicity, and setting to create authentic content that reflects your brand and audience.
Step 3: Customize Your Avatar’s Appearance and Voice
Ensure your AI avatar’s voice and appearance align with the tone of your ad. Arcads lets you adjust gestures, facial expressions, and voice tones to make the content engaging and relatable. This level of customization helps maintain a consistent brand feel, even when scaling ads quickly.
Step 4: Generate and Preview the AI UGC Video
Input your script, select your avatar, and preview the video. Make sure to check the pronunciation, voice tone, and overall flow to ensure it matches the high-energy Black Friday tone. Arcads allows for fast video generation, saving valuable time when you need to launch campaigns quickly.
Step 5: Add Visual Elements and Captions
Enhance the AI-generated video with product footage, deals, or any additional graphics using simple editing tools. Captions are essential since many users watch ads without sound. Platforms like CapCut can help auto-generate captions, keeping the video accessible and engaging.
Step 6: Test Multiple Variations
One of the advantages of AI UGC is the ability to test various ad angles and avatars. Create different versions of your ads with unique offers, avatars, or messaging to see what resonates best with your audience.
This flexibility allows you to optimize performance and increase conversions during the high-traffic BFCM period.
Step 7: Launch and Analyze Performance
Once your ads are live, monitor their performance closely. Focus on key metrics like engagement rates, click-through rates, and conversions. Use the data to refine your campaigns, ensuring you’re maximizing ROI during the Black Friday rush.
Conclusion
AI UGC ads offer a game-changing solution for marketers preparing for Black Friday and Cyber Monday. By leveraging AI tools like Arcads, you can create high-performing, personalized content at scale, without the delays and high costs associated with traditional UGC.
The ability to quickly generate and test multiple ad variations allows you to stay agile and responsive in time-sensitive, high-traffic periods like BFCM.
Whether it’s creating engaging AI avatars or producing tailored scripts, AI-generated UGC enables you to connect with your audience authentically and efficiently.
This holiday season, streamline your ad creation process and maximize your ROI by incorporating AI UGC into your marketing strategy.