Whether you’re promoting a dental practice, offering new patient specials, providing cosmetic dental services, or selling at-home whitening kits, running ads on Facebook remains one of the quickest ways to scale your patient base. With its powerful AI-driven algorithm, Facebook knows precisely when, where, and how to show your ad to potential patients—at any given time. (Sometimes, data collection has its perks!)

However, one consistent challenge for anyone running ads is content—figuring out what type of ad content to create and how to make it on a realistic budget.

Let’s explore how to produce effective Facebook ads for dentists, which ad formats typically work best, and how AI is revolutionizing ad creatives in the dental industry right now.

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Why Facebook Ads Work for Dentists

Facebook’s algorithm is mighty. With strong copywriting and above-average ad creatives, you can capture patient leads and book appointments profitably right from the start. It’s a no-brainer for dental practices looking to test, validate, and experiment with new service offers and marketing angles.

Algorithms allow you to:

• Target patients with precision
• Launch new ads to test fresh angles almost immediately
• Scale your practice quickly

This level of speed and scale was simply not achievable before Facebook.

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Three Best Ad Formats to Run for Dental Services

Different ad formats work for different industries, but the common denominator among successful Facebook advertisers is that they test everything. Below are three formats we’ve seen perform exceptionally well for dentists:

1. Procedure Demo Videos

Videos offer a unique opportunity to show patients what happens in the dental chair. Demonstrate a step-by-step process, such as teeth cleaning, whitening, or a new invisible braces fitting. Don’t forget to overlay clear captions that highlight the benefits or results of each procedure.

Example: A short video showing a patient’s before-and-after smile transformation, with a quick testimonial at the end.

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2. Carousel Ads

Carousel ads let you showcase multiple services or offers within one ad. Use this format to highlight different dental solutions, such as routine cleanings, cosmetic dentistry, braces, and implants.

Pro Tip: Include concise captions under each image specifying the benefits or price specials (e.g., “Free Consultation” or “$99 Cleaning”) to appeal to prospective patients who are looking for specific solutions.

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3. UGC-Style Ads

UGC-style ads mimic authentic social media posts—often testimonials, patient stories, or experiences—which build immediate trust and resonate strongly with your target audience.

Why UGC Works:

• It appears like genuine patient recommendations.
• Trust is crucial in healthcare services.
• It resembles organic posts on platforms like TikTok and Instagram.

The best thing about UGC ads is how real they look. Imagine a patient pulling out their phone and sharing how great their experience was. That’s the essence of compelling UGC content.

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Using AI to Create Scalable UGC Ads

Traditionally, UGC ads require coordinating with actual patients or creators—sending them products (like whitening kits) or requesting permission to record their experiences, which can be time-consuming and expensive. While this is one of the best-performing content types, it’s also quite resource-intensive.

Arcads has solved this challenge by redefining the way UGC ads are created. You can choose from 300+ AI Avatars, generate a script, and instantly produce a professional-looking UGC video, entirely with AI.

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How to Use AI for Dental UGC Ads

1. Draft a Script
   Write a natural-sounding, patient-centered script that underscores your dental service benefits. For instance: “I’m thrilled with how pain-free my appointment was, and my smile has never looked better!”
2. Select an AI Avatar
   Pick a realistic avatar capable of conveying empathy and authenticity—qualities patients value in healthcare.
3. Generate Videos
   Use AI tools like Arcads to churn out a single or multiple variations of your UGC videos. These can be personalized with overlays detailing special offers, benefits, or trust elements like “Board-Certified Dentist” or “Over 1,000 Happy Patients.”
4. Add B-Roll and Edits
   Combine shots of the dental office environment, staff interactions, or procedure clips for enhanced credibility and trustworthiness.

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How Effective is AI UGC for Advertising Dental Services?

Running Facebook ads for dental practices is one of the most efficient ways to attract new patients. But remember, the magic lies in the creatives. Facebook’s algorithm will locate and target people likely to need dental services, but you still need impactful ad creatives to convert them into actual patients.

When you have profitable CPAs (Cost Per Acquisition), it becomes straightforward to scale.

Arcads UGC empowers practices to produce a large volume of high-converting ads. Thanks to their batch-creation capabilities, you can quickly test multiple scripts, avatar styles, and special offers in minutes.

We’ve personally seen businesses in the healthcare space scale to impressive revenue figures using AI-generated UGC alone.

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Conclusion

In the end, it’s all about creative content. Once you master creating compelling ad creatives at scale, running Facebook ads for your dental practice becomes a breeze. With AI, you can now produce hundreds of UGC variations—essentially supercharging your ability to test and refine ads quickly.

In a market where trust and credibility are top priorities, these AI-driven tools can be the difference between a stagnating dental practice and one that becomes a local industry leader.