If you’re a UGC (User-Generated Content) creator, you know that capturing—and keeping—your audience’s attention is critical. With countless creators vying for viewers on platforms like TikTok, you need a strategy to stand out and drive the actions you want (clicks, likes, shares, and purchases).

Enter: the hook. In this guide, we’ll share 101 unique hooks you likely haven’t considered. Use them to increase your thumb-stops and click-through rates. You can thank us later.

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What Is a Hook for UGC Content?

Definition:
A UGC hook is an attention-grabbing element in the first few seconds of your video. It can be a clever intro, a surprising twist, or a dramatic reveal. The right hook compels viewers to keep watching, share your content, and engage more deeply.

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What Makes a Good Hook?

Key Questions to Ask Yourself:

• Does the first 2-3 seconds catch the viewer’s eye?
• Does it make them want to watch the rest of the video?
• Does it evoke a thought, emotion, or curiosity?

If you can answer “yes” to all three, you’ve got a solid hook. If not, revisit and refine your intro. Remember: humans buy with emotions and then justify with logic. Focus on your audience’s pain points, desires, fears, and needs.

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101 Hooks for UGC Content You Haven’t Thought Of Yet

Use these hooks as a starting point. Swap in your product, target audience, benefits, and pain points to create a tailor-made opening that captivates viewers.

1. “I need your opinion on this…”
2. “Unpopular opinion…”
3. “Simple important tip…”
4. “Something you didn’t know…”
5. “This is a reminder to…”
6. “Don’t make this mistake…”
7. “What would you do if…?”
8. “Tell me why…”
9. “Help me pick…”
10. “The subtle art of [benefit]…”
11. “[Product] on the website vs. real life…”
12. “[Worse alternative] vs. [brand product]…”
13. “Are you ready to see the best [product]?”
14. “This is the best [product] ever, and I’ll tell you why…”
15. “No one can convince me there is a better [product]…”
16. “Trying the viral [product]…”
17. “This is the reason this [brand product] went viral…”
18. “So [brand product] went viral again, here’s why…”
19. “Calling all [target audience]…”
20. “Every [target audience] needs one of these…”
21. “Dear [target audience]: You’ll be glad to know…”
22. “Warning [target audience]: Do not buy this…”
23. “Find out why the [brand product] is a game changer for [target audience]…”
24. “Do not buy this unless you want [benefit]…”
25. “Buy this [product], but only if you want [benefit]…”
26. “This [product] is a cheat code for [benefit]…”
27. “I’m never buying this [product] again…”
28. “This [product] has ruined my life…”
29. “Tell me you’re a [product] owner without telling me you’re a [product] owner…”
30. “Only buy this if you want to get rid of [pain point]…”
31. “Don’t let [worse alternative] make you [pain point]…”
32. “I had no idea how much [product] changed this…”
33. “Tell me another [product] that has [unique benefit]…”
34. “If you haven’t tried [brand product], watch this…”
35. “You’ve tried [product] before, but not [brand product]…”
36. “Someone just told me this…”
37. “I may be wrong, but this product is way better than [worse alternative]…”
38. “It’s never too late to get on the [brand product] hype—here’s 3 reasons why…”
39. “You’ve not heard of [brand product]? Here’s 3 reasons you’re missing out…”
40. “How this [product] made me a pro at [benefit]…”
41. “The [product] that made me [benefit]…”
42. “If you suffer with [pain point], stop scrolling…”
43. “When you have [product], [pain point] becomes easier…”
44. “It’s never been easier to get [benefit]…”
45. “It’s never been easier to get rid of [pain point]…”
46. “We all struggle with [pain point], but this [product] can help…”
47. “I used to struggle with [pain point] until I discovered [brand product]…”
48. “There has never been a [product] like this…”
49. “So this is why everyone’s talking about [brand product]…”
50. “Everyone is talking about [brand product], so I had to try it…”

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51. “An honest review of [brand product]…”
52. “There’s never been a better [product] at [benefit]…”
53. “You better be prepared for [benefit] if you buy this [product]…”
54. “Get ready to say goodbye to [pain point] if you buy this [product]…”
55. “Want [benefit]? Stop scrolling…”
56. “Want to prevent [pain point]? Stop scrolling…”
57. “You won’t believe what happens when I use [brand product]…”
58. “I was shocked when I first used [brand product]…”
59. “I can’t believe this [benefit], all because of [product]…”
60. “I promise you’ve never seen anything like this before…”
61. “I promise this [product] will change your life…”
62. “Can you believe I used to use a [worse alternative]?”
63. “Still using [worse alternative]? Here are 3 reasons to switch to [brand product]…”
64. “I can’t believe I used to [pain point]…”
65. “Life made: I just found this [product] with [unique benefit]…”
66. “Struggling with [pain point]? You need [brand product]…”
67. “The do’s and don’ts of [product]…”
68. “This simple trick will save you hours…”
69. “How I got [benefit] in [time frame]…”
70. “How to get rid of [pain point] in [time frame]…”
71. “How to learn [benefit] in [time frame]…”
72. “If you want [benefit] by [time frame], you need this [product]…”
73. “Why [product] makes [benefit] easier…”
74. “Want to make [benefit] easier?”
75. “Easy [benefit]? Just use this [product].”
76. “Get rid of [pain point] super quick…”
77. “Want [benefit]? This is foolproof…”
78. “I never expected this [product] to be so good…”
79. “This [benefit] was so unexpected…”
80. “What’s the point of a [product] that can [unique benefit]?”
81. “Feeling [emotion]? This [product] can fix that…”
82. “Feeling [emotion]? I have a challenge for you…”
83. “I’ve never had a [product] make me feel so [emotion]…”
84. “Get the ultimate [emotional] experience with [brand product]…”
85. “Change your routine forever with this [product]…”
86. “This [product] made my daily routine 10x easier…”
87. “My routine changed forever since I tried [brand product]…”
88. “Take your passion to the next level with this [product]…”
89. “Experience the power of [benefit] with [brand product]…”
90. “The truth about [product]…”
91. “Myths about [product] that need clearing up…”
92. “We all know someone who could use [benefit]…”
93. “We all know someone who struggles with [pain point]…”
94. “This is why your [pain point] isn’t working…”
95. “3 facts about [product]…”
96. “4 lies about [product]…”
97. “3 reasons why I love [brand product]…”
98. “4 reasons [brand product] beats any alternative…”
99. “3 things you never knew about [product]…”
100. “5 ways to get [benefit]…”
101. “3 ways to stop [pain point]…”

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Conclusion

Whether you’re a seasoned UGC creator or just starting out, these 101 hooks are designed to spark new ideas and help your videos stand out. By refining your hooks and focusing on emotional triggers, you’ll encourage viewers to watch longer, engage more, and share your content widely.

Put these hooks to work, experiment with different angles, and watch your videos gain traction. We can’t wait to see what you create.